Model-turned-fashion designer Thaddeus O’Neil is an avid surfer—and takes sunscreen really seriously. “It’s essential. Neutrogrena is one that I bring a lot. I use, like 60+ on my face, for sure. I also put zinc on my face, because when you’re out on the water the sun is so bright. I look almost tribal, covered in white.” Other travel essentials include a surfbord, lots of books (“I’m not really a kindle person.”), a journal, sandals, sunglasses, a hat, a watercolors set, and plenty of his own designs. “I wear my own brand 90% of the time,” he says. “Look at these pants! They’re made for travel.”

Photo by The Coveteur, courtesy of CFDA and W Hotels.